Bluebell & Fern is your bespoke modern and trendy online baby store—a collation all things soft, cute and cuddly to help mothers and babies through the early years.

I'm Haylea-Joy, the face behind Bluebell & Fern Online Baby Store. I am a mum of three and a young grandmother, too.

I've spent endless hours searching for unique baby accessories for my growing family. I realised that other expecting mothers and grandmothers were doing the same!

Bluebell & Fern is my gift to you, saving you time finding the perfect gifts for your little one.


"specially curated, bespoke, modern and trendy range of baby products."



A Personal Touch With A Promise

We'll maintain a family-owned boutique business touch throughout. If you need help choosing, we're here to help. If you have a question or query, just reach out and talk to us.

And if you've ordered the wrong size, let's arrange an exchange for you!

We'll provide quality at every step, from our baby products to our customer service, while providing you with an expansive online baby store collection.


The Bluebell & Fern Legacy

Bluebell & Fern Online Baby Store is my gift to you and my family. Through providing Australian babies, mums and dads with premium baby products, I'm building a future for all children.

For now, our business is small, and we'll make sure that we maintain that small business personal touch that you'll learn to expect from us. From the quality of the selection of baby products through to the service you get throughout the online baby store and remember that each time to make a purchase, it’s me that does a happy dance because I am so grateful for your support. 

I am incredibly blessed to embark on this journey and strive to bring you the best… because every child is a gift!

Haylea-Joy