Bluebell & Fern is a bespoke modern and trendy online baby boutique

A collation of soft, cute and cuddly baby gifts to help mothers and babies through the early years.

I am Haylea the face behind Bluebell and Fern online Baby Boutique.

Bluebell and Fern is my gift to you, saving you time finding that perfect gift for your little one.


"Curated, bespoke, modern and trendy range of baby products."



A Personal Touch With A Promise

We'll maintain a family-owned boutique business touch throughout. If you need help choosing, we're here to help. If you have a question or query, just reach out and talk to us.

And if you've ordered the wrong size, let's arrange an exchange for you!

We'll provide quality at every step, from our baby products to our customer service, while providing you with an expansive online baby store collection.


The Bluebell & Fern Legacy

Bluebell & Fern Baby Boutique is my gift to you and my family. Through providing Australian babies, mums and dads with premium baby products, I'm building a future for all children.

For now, our business is small, and we'll make sure that we maintain that small business personal touch that you'll learn to expect from us. From the quality of the selection of baby products through to the service you get throughout the online baby store and remember that each time to make a purchase, it’s me that does a happy dance because I am so grateful for your support. 

I am incredibly blessed to embark on this journey and strive to bring you the best… because every child is a gift!

Haylea